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Last Update: 25 Mar 2018
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STF officials call on new permanent secretary Hii
Posted on : 22 Feb 2018  Source of News: The Borneo Post

KUCHING: Sarawak Tourism Federation (STF) recently paid a courtesy call on the newly appointed permanent secretary for the Ministry of Tourism, Arts, Culture, Youth and Sports, Sarawak, Hii Chang Kee.

The STF contingent, led by president Philip Yong, consisted of representatives from the seven component members: Malaysian Association of Travel and tour Agents (MATTA), Malaysian Hotel Association (MHA), Association of Sarawak Inbound Agencies (ASIA), Sarawak Restaurant Association (SRA), Sarawak Association of Tourism Attractions (SATA), Sarawak Handicraft and Souvenir Association (SHASA) and  Sarawak Tour Guide Association (SkTGA).  The STF briefed Hii on their upcoming projects that include initiating a special package for visitors to Sarawak for the first half of 2019; publishing a new Heritage and Food Trail Map of Kuching; and training programmes for industry players to increase their knowledge of IT as part of the Sarawak’s plan to embark on the digital economy.

Hii informed STF of the government’s plans to resolve the challenges of guides in anticipation of the influx of Chinese tourists.

He announced that a new Digital Marketing division would be set up at Sarawak Tourism Board.

Other issues pertaining to the promotion and delivery of tourism products were raised and discussed.

Resource : Borneo Post